Operation Impact

Operation Impact is a public awareness campaign set to take place over the Thanksgiving weekend. This campaign focuses on education and enforcement of impaired driving due to alcohol, drugs and fatigue, aggressive driving, distracted driving and the use of seat belts and child car seats. These are the main causes of death and injury on Canadian roadways.

A toolkit is produced for all policing partners across the country to help promote events being planned in their respective region, to respond to inquiries, and to generate media and public interest.

Social Media Content

• Use this campaign hashtag #OperationImpact2026
• Social media shareables adapted to the specifications for Facebook, X and LinkedIn are created for use on your social media accounts or on your website to promote the campaign.
• Click here to download a series of proposed messages you can use to accompany the proposed graphic images below.

Download the 1200 x 1200 images here.

 Download the 1600 x 900 px images here.

Media Relations Content

• A news release template created to be personalized by police services to provide the media with an explanation of Operation Impact and the importance of this campaign their respective community.
• The 2025 National Facts and Stats Sheet was created to complement the news release and to support communication efforts with the general public and the media. This document provides national facts and statistics about the most significant traffic safety issues:  alcohol-impaired driving, drug-impaired driving, fatigue-impaired driving, aggressive driving, distracted driving as well as the use of seat belts and child car seats. Police services are invited to produce a fact sheet with local statistics to emphasize the importance of road safety in their specific community, region or province.