FOR IMMEDIATE RELEASE

October 5, 2022

Operation Impact 2023:
Take 0% Risk. Be 100% Thankful

Ottawa, Ontario – Tomorrow marks the beginning of Operation Impact 2023, a national public awareness campaign aimed at making Canada's roads the safest in the world. By promoting safe driving behaviours, we hope to help prevent collisions, save lives, and reduce injuries on our roads.

From October 6th to 9th, 2023, police across the country will be focused on behaviours that put drivers, passengers, and other road users at risk: impaired driving due to alcohol, drugs, or fatigue, as well as aggressive driving, distracted driving, and driving without a seat belt.

Most collisions are not ‘accidents’, they are generally the direct result of a conscious decision an individual driver has made. This year, our message to Canadians is Don’t risk lives with bad driving behaviours so everyone can be thankful this Thanksgiving.

“Not taking risks means to put the effort in and to be committed to doing better. We are asking Canadians to put safety first. The number of injuries and deaths on our roads are simply too high. “Drivers can do it” said Chief Superintendent André Phelps, co-chair of the CACP’s Traffic Safety Committee.

Each year, motor vehicle collisions kill about 2,000 Canadians, seriously injure another 10,000 people and injure about 165,000 citizens in this country.

“Its on every single driver to remember their responsibility to not take risks when they get behind the wheel” added Inspector Curtis Olson co-chair of the CACP Traffic Safety Committee.

This campaign to achieve safer streets and highways takes place during this long weekend because more people are travelling, and collisions are therefore more frequent.

For further information, please contact:

Natalie Wright
Communications Advisor | 613.838.8807 | 

Operation Impact is organized by the Canadian Association of Chiefs of Police, under the leadership of the CACP Traffic Safety Committee, in support of Canada’s Road Safety Strategy 2025.