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FOR IMMEDIATE RELEASE

Canada Road Safety Week: Take the Wheel. 

CITY NAME, PROVINCE, May 16, 2023 – Today marks the beginning of Canada Road Safety Week, a 7-day national campaign aimed at making Canada's roads the safest in the world. This annual awareness campaign is designed to increase public compliance with safe driving measures to save lives and reduce injuries on Canada’s roads. The focus of this campaign continues to be on the elimination of impaired driving, distracted driving, aggressive driving, and driving without a seatbelt.

This year’s campaign theme is “Take the Wheel”, a popular expression that not only means to drive but also to “take control”. We want to remind Canadians that they are in control of their driving on Canada’s roads and that they should be adopting safe driving behaviours to keep themselves, their passengers, other drivers, cyclists, and pedestrians safe.

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The is proud to be participating in this year’s Canada Road Safety Week campaign. While this public safety initiative is part of a national effort to help advance Canada’s Road Safety Strategy 2025 to make Canada’s roads the safest in the world, our local efforts are aim to make the roads here in among the safest in Canada.

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