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    Operation Impact 2018: Drive to Save Lives

    10/05/18 - 10/05/19

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    FOR IMMEDIATE RELEASE

    October 5, 2018

    OTTAWA, ONTARIO – Today marks the beginning of Operation Impact 2018, a national public awareness campaign aimed at making Canada's roads the safest in the world. All enforcement agencies across the country have been invited to participate with a goal to increase public compliance with safe driving measures in order to save lives and reduce injuries on our roads.

    Educating the public in safe driving practices is a priority. The focus will be on behaviours that put drivers, passengers and other road users most at risk: impaired driving, lack of seat belt use, aggressive driving, and distracted driving.

    "We are driven to keep Canadians safe. Now, it’s up to drivers to make the right choices and to put their priorities in the right places. Operation Impact is our way to ensure that drivers make it to their travel destination safely. It could be one more thing families and friends can be thankful for this Thanksgiving weekend," said Chief Superintendent Chuck Cox, co-chair of the CACP’s Traffic Safety Committee.

    It is not a coincidence that the timing of this campaign to achieve safer streets and highways takes place during this long weekend. More people are traveling and collisions are therefore more frequent.

    “Traffic collisions are often tragic and almost always preventable. That is why we are urging all our residents to join this year’s “drive to save lives”. Your choices behind the wheel are what truly make the difference!” added Captain Paul Leduc, co-chair of the CACP’s Traffic Safety Committee Operation Impact is organized by the Canadian Association of Chiefs of Police, under the leadership of the CACP Traffic Safety Committee, in support of Canada’s Road Safety Strategy 2025.

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    For further information or to arrange a media interview, please contact: Natalie Wright

    Canadian Association of Chiefs of Police

    Communications Advisor communications@cacp.ca

    613.838.8807




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