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    Canada Road Safety Week: Shifting Gears

    05/12/20 - 05/12/21

    FOR IMMEDIATE RELEASE

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    Canada Road Safety Week: Shifting Gears

    Ottawa, ON, May 12, 2020 – Today marks the beginning of Canada Road Safety Week, a 7-day national campaign aimed at making Canada's roads the safest in the world. This annual awareness campaign is designed to increase public compliance with safe driving measures in order to save lives and reduce injuries on Canada’s roads.

    The focus of this campaign continues to be on behaviours that put drivers, passengers, pedestrians and other vulnerable road users at risk. Despite the fact that most drivers claim to be aware of the laws and regulations related to impaired driving, distracted driving and aggressive driving, many do not appear to fully understand the various behaviours that define each of these infractions and, if they do, some continue to break the rules. This is why this year’s campaign theme is about “Shifting Gears”. We are encouraging Canadians to “think differently” about problematic driving behaviours by broadening their understanding of the rules. We are also inviting them to acknowledge the bad habits they may not have realized they had and to “change their driving behaviours” accordingly.

    While traffic on Canada’s roads may be reduced due to restrictions related to the COVID-19 pandemic, the need for Canada Road Safety Week remains relevant. Anecdotally, some police services have seen an increase in the number of impaired driving, speeding and road racing incidents in their communities. This is not a trend we want to see across the country.

    There’s a reason every police service in Canada has officers devoted to traffic safety. That’s because the decisions drivers make affect the health and safety of citizens in every single community in the country, every day. Not only that, the number of injuries and deaths due to collisions still far outweighs those caused by many other types of illegal activities”, says Chief Robert Martin, Chair of the CACP Traffic Safety Committee.

    This public safety initiative is part of a national effort to help advance Canada’ s Road Safety Strategy 2025  to make Canada’s roads the safest in the world. Together, we can make a difference.

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    For further information or to arrange a media interview with a CACP representative, please contact:

    Natalie Wright

    Communications Advisor

    613.838.8807 

    communications@cacp.ca




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